Our brand story began when we discovered …

the vibrational frequency of fabric helps in healing and maintaining a healthy body. The best materials are linen, wool and cotton.

Since being black sheep is engrained in our dna, we chose health and quality over profit. We took the finest cotton we could find in Korea, spun it into our signature boxy t-shirts and manufactured the Day 1 design - 100% designed and manufactured in Seoul, Korea.

“I Do Not Belong Here”

is a statement about our unique natures, our individual attitudes, and limitless potential to expand, create, and realize together the places, spaces, environments, we DO belong.

It’s time to heal together, to choose “right for all” instead of “more for me”. This is not the box of modern business models, this is a human brand sharing human stories and building a safe human space for us to find ourselves, be ourselves, discover ourselves and express ourselves.

iAMOUTSSIDE